Monday, September 17, 2012

Follow the Frog

A rather irritating video from the Rainforest Alliance which, if you ignore the accent and American “humour”, does have a worthwhile message. This week is Follow the Frog week, starting today 17th September 2012.

Here’s some of the marketting blurb:

This weeklong campaign encourages individuals and businesses to celebrate sustainability by taking even one small step toward a more sustainable lifestyle.

“The incidentals we purchase every day, including coffee, tea, fruit, flowers and paper, for example, potentially wield enormous impacts on our planet,” said Tensie Whelan, president of the Rainforest Alliance. “By choosing products and services that feature our little green frog, consumers can help to conserve the environment and improve the lives of communities worldwide.”

Why this matters: Farming and the grazing of livestock are responsible for 70 percent of global deforestation. By choosing products that bear the Rainforest Alliance Certified™ seal, you’re supporting farms that protect soils from erosion and waterways from pollution and that support the well-being of farm workers and their communities.

When shopping, look for the Rainforest Alliance’s little green frog on everyday items like coffee, tea, chocolate, fruit, flowers, paper and furniture. And when planning a long-haul holiday, use to find hotels, lodges and tour operators in Latin America and the Caribbean that are good neighbours to the community and the environment.

Why this matters: The Rainforest Alliance Certified seal and the Rainforest Alliance Verified™ mark are your assurance that goods and travel services meet strict standards for environmental, social and economic sustainability. By choosing the green frog seal, you’re rewarding communities for their commitments to sustainability and investing in their futures.

The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travellers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance’s efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.
Footnote: I’m not sure how much impact these little symbols have but I am watching the situation with Morrisons Supermarkets (the nearest I think is in Chingford, close to The Stow) who have been stripped of their “Good Egg” status by CiWF.


  1. Morrisons in Loughton (previously Safeway) may be closer as indeed might the one at Becontree Heath - much depending on where you live.

    1. but we wouldnt want to encourage readers to go and buy their eggs there, would we?