Sunday, April 06, 2008

Internet Food Porn

Children's Food Campaign Logo A little while ago there was batch of dodgy petrol round these parts and motorists were up in arms as their cars spluttered to a halt. But, do we care as much about the quality of fuel (food) we eat ourselves and that which we allow our children to consume? Apparently not.

The Children’s Food Campaign says:
“The publication of the government's obesity strategy in January has failed to recommend any coherent policies to meet the challenge of junk food advertisements targeting children.”
And.
“Restrictions on television advertising of unhealthy food have prompted junk food firms to expand their use of websites, which remain entirely unregulated. A groundbreaking report on non-broadcast advertising, produced earlier this year by the Children's Food Campaign and the British Heart Foundation (BHF), highlights the extent to which manufacturers are developing new ways to push junk food to children.” See The Telegraph.

Here, in Redbridge “Parents offered school meals are turning them down, as obesity levels among the borough's children reach record levels.” Reports the Wanstead & Woodford Guardian. Judy Hargadon, School Food Trust chief executive is quoted: "At the moment, school canteens have to compete with a myriad of takeaways, chippies, and sweet shops for pupils' dinner money. The problem is that this is damaging their long-term health, and is also threatening the viability of school lunch services."

Not to mention the viability of our High Street as a shopping centre.

There is an Early Day Motion in Parliament number 445, which currently has 192 signatures from MPs. Lee Scott and Harry Cohen have signed, but not Mike Gapes. If you live in Ilford South you might like to drop him a line. If you are not from round these here parts you can find your MP here.

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